Post by account_disabled on Feb 19, 2024 5:22:26 GMT
which has over 1,600 companies and approximately 1.9 million users who have installed HENNGE One, an ID management solution that provides secure access to cloud services and single sign-on . The company's customer success, which has many relatively large corporate customers , was able to maintain a low churn rate by implementing high-touch measures in which staff members closely followed up on each individual customer. However, as the number of customers increased, we needed a way to communicate more efficiently with more customers .
Touch measures that utilize Marketo Engage . Understanding customer status health score is essential for customer success . The company also sent surveys to companies after introducing the product, but the open rate, click rate, and response rate were not visualized . Therefore, we latestdatabase.com designed a scenario that uses Marketo Engage to grasp accurate figures for each item and automatically sends emails to inquire about the status of the initial survey and subsequent surveys .
We succeeded in increasing the email open rate by approximately 20 and the response rate by over 5 through personalized measures for each customer , such as sending reminder emails and DMs to customers who did not respond. In addition, Marketo Engage automates the proposal of usage promotion meetings for large companies that traditionally conducted analog individual follow- up , and by having continuous points of contact , it is possible to always understand the customer's status . It is said that it has become like this. We are also paying attention to future customer success measures that incorporate digital