Post by Deleted on Nov 25, 2023 4:30:46 GMT
If you're not familiar with Google Search Console, this free tool allows you to view search metrics such as average search position and the number of clicks and views your site receives for certain search terms. Confirm that Google Search Console is connected to HubSpot to integrate search data for a complete line of sight into SEO and content performance. SEO Strategy If you haven't used it yet, consider using HubSpot's pillar/topic page clustering tool (Marketing -> Planning and Strategy -> SEO -> Topics) to build authority for relevant topics. Using this tool is an effective way to ensure you're linking back and forth between pillar pages and related blogs.
An provides data on your performance for specific topics. If this tool is not being used or the themes are outdated, set yourself the task of doing keyword research for the new pillar pages. HubSpot also analyzes your blog and provides optimization recommendations Marketing Planning and philippines photo editor Strategy SEO Recommendations, including word count, meta descriptions, and more. Document any recommendations that seem applicable, especially those labeled high impact. workflows-in-hubsoot 9. Review forms and CTAs Reviewing the performance of your forms and CTAs provides a good view.
How your lead capture assets are optimized for conversions. Use your HubSpot analytics tools to analyze the performance of both your forms and CTAs and take note of where performance needs the most improvement. For example, the conversion rate for organic search is typically. If you're below that percentage, consider adding CTAs and/or gated content to high-traffic blogs and pages to convert more visitors. For poorly performing forms, consider removing unnecessary fields to eliminate friction. For low-performing CTAs, create a plan to test and measure different iterations.
An provides data on your performance for specific topics. If this tool is not being used or the themes are outdated, set yourself the task of doing keyword research for the new pillar pages. HubSpot also analyzes your blog and provides optimization recommendations Marketing Planning and philippines photo editor Strategy SEO Recommendations, including word count, meta descriptions, and more. Document any recommendations that seem applicable, especially those labeled high impact. workflows-in-hubsoot 9. Review forms and CTAs Reviewing the performance of your forms and CTAs provides a good view.
How your lead capture assets are optimized for conversions. Use your HubSpot analytics tools to analyze the performance of both your forms and CTAs and take note of where performance needs the most improvement. For example, the conversion rate for organic search is typically. If you're below that percentage, consider adding CTAs and/or gated content to high-traffic blogs and pages to convert more visitors. For poorly performing forms, consider removing unnecessary fields to eliminate friction. For low-performing CTAs, create a plan to test and measure different iterations.